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	<title>PPC blog - Pay Per Click Blog &#187; News</title>
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	<link>http://www.payperclickblog.com</link>
	<description>Random complaints about the PPC industry.</description>
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			<item>
		<title>2 Terrible PPC Companies Just Joined Forces</title>
		<link>http://www.payperclickblog.com/2006/11/01/ask-lycos.html</link>
		<comments>http://www.payperclickblog.com/2006/11/01/ask-lycos.html#comments</comments>
		<pubDate>Wed, 01 Nov 2006 17:50:40 +0000</pubDate>
		<dc:creator>Werty</dc:creator>
				<category><![CDATA[2nd Tier]]></category>
		<category><![CDATA[Ask Jeeves]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.payperclickblog.com/2006/11/01/ask-lycos.html</guid>
		<description><![CDATA[In a battle of the second tier PPC engines, it appears that Lycos has Joined forces with Ask.com to produce a brand new network of second/third tier traffic:
http://sponsoredlistings.ask.com/lycos/index.html
https://insite.lycos.com/
I have my complaints with both of these, and ASKs tools for opting out of their shitty partners are horrendous. Lycos actually had a decent to use tool [...]]]></description>
		<wfw:commentRss>http://www.payperclickblog.com/2006/11/01/ask-lycos.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Ask.com &#8211; Worthless PPC Advertising Buy</title>
		<link>http://www.payperclickblog.com/2006/09/25/ask-clickfraud.html</link>
		<comments>http://www.payperclickblog.com/2006/09/25/ask-clickfraud.html#comments</comments>
		<pubDate>Mon, 25 Sep 2006 19:29:17 +0000</pubDate>
		<dc:creator>Werty</dc:creator>
				<category><![CDATA[Ask Jeeves]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[clickfraud]]></category>

		<guid isPermaLink="false">http://www.payperclickblog.com/2006/09/25/ask-clickfraud.html</guid>
		<description><![CDATA[This is my first tip on the site: DO NOT USE ASK.com FOR PPC, unless you are only selling clicks&#8230;
Background: I signed up with an Ask Jeeves Advertising account yesterday and experienced a massive amount of worthless traffic that was not even clicking my links once it reached my site. After finding out about this [...]]]></description>
		<wfw:commentRss>http://www.payperclickblog.com/2006/09/25/ask-clickfraud.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Click Fraud on Google and Yahoo</title>
		<link>http://www.payperclickblog.com/2006/09/25/click-fraud-on-google-and-yahoo.html</link>
		<comments>http://www.payperclickblog.com/2006/09/25/click-fraud-on-google-and-yahoo.html#comments</comments>
		<pubDate>Mon, 25 Sep 2006 16:58:03 +0000</pubDate>
		<dc:creator>Werty</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.payperclickblog.com/2006/09/25/click-fraud-on-google-and-yahoo.html</guid>
		<description><![CDATA[This is one the best articles I have read about the subject of click fraud.
Business Week &#8211; The Dark Side of PPC
Finally someone digs into the numbers and gives examples of how a Paid To Read click ring works.
This is also a reason why MSFT does not have click fraud issues at the moment, however [...]]]></description>
		<wfw:commentRss>http://www.payperclickblog.com/2006/09/25/click-fraud-on-google-and-yahoo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MSN AdCenter Updates: A Work In Progress</title>
		<link>http://www.payperclickblog.com/2006/08/02/080506-adcenter-update.html</link>
		<comments>http://www.payperclickblog.com/2006/08/02/080506-adcenter-update.html#comments</comments>
		<pubDate>Wed, 02 Aug 2006 19:19:01 +0000</pubDate>
		<dc:creator>Werty</dc:creator>
				<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.payperclickblog.com/2006/08/02/080506-adcenter-update.html</guid>
		<description><![CDATA[Work in progress was the theme of the MSN AdCenter pre SES meeting today. They seem to be taking notes on all the problems keep addressing on the various message boards and they plan to start rolling out feature upgrades.
The next big update to Microsoft AdCenter will be on August 5th, 2006, referred to as [...]]]></description>
		<wfw:commentRss>http://www.payperclickblog.com/2006/08/02/080506-adcenter-update.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google takes a stab at arbitrage?</title>
		<link>http://www.payperclickblog.com/2006/07/08/google-takes-a-stab-at-arbitrage.html</link>
		<comments>http://www.payperclickblog.com/2006/07/08/google-takes-a-stab-at-arbitrage.html#comments</comments>
		<pubDate>Sun, 09 Jul 2006 04:16:40 +0000</pubDate>
		<dc:creator>Werty</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.payperclickblog.com/2006/07/08/google-takes-a-stab-at-arbitrage.html</guid>
		<description><![CDATA[Google appears to be adjusting its adwords algo this weekend, increasing the weight of &#8220;quality score of the landing page&#8221; .
As usual they do not declare what aspects of it are changing, so those who have numerous sites out there will hopefully be able to tell what exactly seems to be making an effect. It [...]]]></description>
		<wfw:commentRss>http://www.payperclickblog.com/2006/07/08/google-takes-a-stab-at-arbitrage.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YSM Panama starting to roll out?</title>
		<link>http://www.payperclickblog.com/2006/06/19/ysm-panama.html</link>
		<comments>http://www.payperclickblog.com/2006/06/19/ysm-panama.html#comments</comments>
		<pubDate>Tue, 20 Jun 2006 00:01:31 +0000</pubDate>
		<dc:creator>Werty</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[YPN]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.payperclickblog.com/2006/06/19/ysm-panama.html</guid>
		<description><![CDATA[An interesting email arrived from Yahoo! today stating that I could easily import settings from an US Yahoo! Search Marketing (overture) account to a UK overture account.
We&#8217;ve made it easy for you to set up a new UK account. By creating a sub-account  that sits conveniently within your existing account, there is no need [...]]]></description>
		<wfw:commentRss>http://www.payperclickblog.com/2006/06/19/ysm-panama.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MSN AdCenter Making Changes</title>
		<link>http://www.payperclickblog.com/2006/06/08/msn-adcenter-making-changes.html</link>
		<comments>http://www.payperclickblog.com/2006/06/08/msn-adcenter-making-changes.html#comments</comments>
		<pubDate>Thu, 08 Jun 2006 19:35:22 +0000</pubDate>
		<dc:creator>Werty</dc:creator>
				<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.payperclickblog.com/2006/06/08/msn-adcenter-making-changes.html</guid>
		<description><![CDATA[Got this from MSN today in the mail, it looks like they will be making some much needed changes to AdCenter this evening.
>>>>>
Hello Everyone,
Guess what’s happening today, between 4PM and 10PM PST?
For one thing: The MTV Movie Awards are finally here!
If this doesn’t excite you, how about: Brand new Microsoft adCenter features are being released.
During [...]]]></description>
		<wfw:commentRss>http://www.payperclickblog.com/2006/06/08/msn-adcenter-making-changes.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdWords Editor Now an Open Beta</title>
		<link>http://www.payperclickblog.com/2006/06/06/adwords-editor-now-an-open-beta.html</link>
		<comments>http://www.payperclickblog.com/2006/06/06/adwords-editor-now-an-open-beta.html#comments</comments>
		<pubDate>Tue, 06 Jun 2006 18:23:52 +0000</pubDate>
		<dc:creator>Werty</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.payperclickblog.com/2006/06/06/adwords-editor-now-an-open-beta.html</guid>
		<description><![CDATA[Google has finally opened up the beta test of AdWords editor to all of its users. The software is available for download at this link.
I was lucky enough to have access to this for a few months and found it to be a great piece of software. It really helps out when trying to upload [...]]]></description>
		<wfw:commentRss>http://www.payperclickblog.com/2006/06/06/adwords-editor-now-an-open-beta.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Yahoo Class Action Lawsuit</title>
		<link>http://www.payperclickblog.com/2006/05/03/yahoo-class-action-lawsuit.html</link>
		<comments>http://www.payperclickblog.com/2006/05/03/yahoo-class-action-lawsuit.html#comments</comments>
		<pubDate>Wed, 03 May 2006 07:45:36 +0000</pubDate>
		<dc:creator>Werty</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[YSM]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.payperclickblog.com/2006/05/03/yahoo-class-action-lawsuit.html</guid>
		<description><![CDATA[Oh Snap! It seems like the shit may have hit the fan a bit for YSM / Overture today. Apparently there is a class action lawsuit that has been filled against Yahoo for participating in click fraud. I found the article in the Washington post by the way of webmaster world.
An interesting point in the [...]]]></description>
		<wfw:commentRss>http://www.payperclickblog.com/2006/05/03/yahoo-class-action-lawsuit.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>MSN AdCenter a great value</title>
		<link>http://www.payperclickblog.com/2006/05/03/msn-adcenter-a-great-value.html</link>
		<comments>http://www.payperclickblog.com/2006/05/03/msn-adcenter-a-great-value.html#comments</comments>
		<pubDate>Wed, 03 May 2006 07:27:34 +0000</pubDate>
		<dc:creator>Werty</dc:creator>
				<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.payperclickblog.com/2006/05/03/msn-adcenter-a-great-value.html</guid>
		<description><![CDATA[I was just featured in an article in Bloomberg, and quoted near the bottom. I think the whole article gets a big part of it wrong&#8230;
From an advertising standpoint MSN is one hell of a value. First off it is targeted as hell, and you can make it more targeted with their crazy passport profiling&#8230; [...]]]></description>
		<wfw:commentRss>http://www.payperclickblog.com/2006/05/03/msn-adcenter-a-great-value.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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