Comments for PPC blog - Pay Per Click Blog http://www.payperclickblog.com Random complaints about the PPC industry. Thu, 21 Aug 2008 02:00:06 +0000 http://wordpress.org/?v=2.1.2 Comment on Why do all search partners suck? by Joe http://www.payperclickblog.com/2006/11/20/why-do-all-search-partners-suck.html#comment-14285 Joe Wed, 28 Nov 2007 20:30:51 +0000 http://www.payperclickblog.com/2006/11/20/why-do-all-search-partners-suck.html#comment-14285 There is a lot of buzz lately about searchportal.information.com, the biggest opponents actually suggest that this is a fraudulent practice by Google as many advertisers suggest that this traffic is from parked domains in the Adsense for domains program. You would be hard pressed to classify this as search traffic inventory, which is what advertisers think they are getting themselves into by opting into the "Search Network". However, you don't have to shut off the Partner Network entirely to stop getting traffic from this particular domain. You can request that Google exclude *.information.com from the Search Partner network. With Ask (and potentially AOL) also selling search inventory separately of Google, there may be other venues to continue to get the "good" partner traffic. There is a lot of buzz lately about searchportal.information.com, the biggest opponents actually suggest that this is a fraudulent practice by Google as many advertisers suggest that this traffic is from parked domains in the Adsense for domains program. You would be hard pressed to classify this as search traffic inventory, which is what advertisers think they are getting themselves into by opting into the “Search Network”.

However, you don’t have to shut off the Partner Network entirely to stop getting traffic from this particular domain. You can request that Google exclude *.information.com from the Search Partner network.

With Ask (and potentially AOL) also selling search inventory separately of Google, there may be other venues to continue to get the “good” partner traffic.

]]> Comment on Why do all search partners suck? by JP Russell http://www.payperclickblog.com/2006/11/20/why-do-all-search-partners-suck.html#comment-13372 JP Russell Thu, 25 Oct 2007 01:50:48 +0000 http://www.payperclickblog.com/2006/11/20/why-do-all-search-partners-suck.html#comment-13372 Sorry if this seems unrelated, I was doing some searching on PPC programs and came across this site. I noticed it has no new postings since Nov 2006, has this blog been abandoned. What I find if more interesting tough is if it has, then why are there such recent comments on it? Sorry if this seems unrelated, I was doing some searching on PPC programs and came across this site.

I noticed it has no new postings since Nov 2006, has this blog been abandoned.

What I find if more interesting tough is if it has, then why are there such recent comments on it?

]]> Comment on Why do all search partners suck? by Rose Sylvia http://www.payperclickblog.com/2006/11/20/why-do-all-search-partners-suck.html#comment-12977 Rose Sylvia Mon, 01 Oct 2007 08:50:09 +0000 http://www.payperclickblog.com/2006/11/20/why-do-all-search-partners-suck.html#comment-12977 If ALL Google Search Partners "sucked" we could just opt out of the Google Search Partner Network. That isn't the case so is we opt out of the Search Partner Network we have to give up the good (high converting) traffic with the bad traffic. I tested opting out of the Search Partner Network in some campaigns that were borderline profitable on the theory that restricting all ad buys to google.com would reduce costs and clicks and increase conversions. I was surprised to find that is NOT what happened. Conversions WENT DOWN. Not good. So for now we have the equally ineffective choices of having to try to block bad traffic OR giving up good traffic. Many of us are calling for the option to opt out of parked domain and specific site traffic. Opting in to specific sites is probably a more useful idea that could also be considered. If ALL Google Search Partners “sucked” we could just opt out of the Google Search Partner Network. That isn’t the case so is we opt out of the Search Partner Network we have to give up the good (high converting) traffic with the bad traffic.

I tested opting out of the Search Partner Network in some campaigns that were borderline profitable on the theory that restricting all ad buys to google.com would reduce costs and clicks and increase conversions. I was surprised to find that is NOT what happened. Conversions WENT DOWN. Not good.

So for now we have the equally ineffective choices of having to try to block bad traffic OR giving up good traffic. Many of us are calling for the option to opt out of parked domain and specific site traffic. Opting in to specific sites is probably a more useful idea that could also be considered.

]]> Comment on Ask.com - Worthless PPC Advertising Buy by Mike http://www.payperclickblog.com/2006/09/25/ask-clickfraud.html#comment-12611 Mike Thu, 13 Sep 2007 14:52:12 +0000 http://www.payperclickblog.com/2006/09/25/ask-clickfraud.html#comment-12611 I have found that Miva sends the same type of garbage traffic and then does not answer your emails about the click fraud. I have found that Miva sends the same type of garbage traffic and then does not answer your emails about the click fraud.

]]> Comment on Ask.com - Worthless PPC Advertising Buy by The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Blog News Roundup – 9/6/2007 http://www.payperclickblog.com/2006/09/25/ask-clickfraud.html#comment-12481 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Blog News Roundup – 9/6/2007 Thu, 06 Sep 2007 18:32:52 +0000 http://www.payperclickblog.com/2006/09/25/ask-clickfraud.html#comment-12481 [...] ask.com and finds the traffic “worthless”. George writes an interesting blog on his email to ask.com basically demanding a refund for the irrelevant traffic that blew through his budget in a matter of [...] […] ask.com and finds the traffic “worthless”. George writes an interesting blog on his email to ask.com basically demanding a refund for the irrelevant traffic that blew through his budget in a matter of […]

]]> Comment on AdWords Editor Now an Open Beta by PPC Experts http://www.payperclickblog.com/2006/06/06/adwords-editor-now-an-open-beta.html#comment-11382 PPC Experts Wed, 25 Jul 2007 22:03:45 +0000 http://www.payperclickblog.com/2006/06/06/adwords-editor-now-an-open-beta.html#comment-11382 I agree its a great tool, but we still very rarely use it! We currently use it to implement sweeping changes to campaigns but dyat to day management we still prefer the good old web interface. I agree its a great tool, but we still very rarely use it! We currently use it to implement sweeping changes to campaigns but dyat to day management we still prefer the good old web interface.

]]> Comment on 2 Terrible PPC Companies Just Joined Forces by John Milton http://www.payperclickblog.com/2006/11/01/ask-lycos.html#comment-11030 John Milton Fri, 06 Jul 2007 23:48:01 +0000 http://www.payperclickblog.com/2006/11/01/ask-lycos.html#comment-11030 location 3 media. Totally ripped me off. They have charged my google account the maximum account without my authorization. I know that they did the same thing to other companies I heard that they did that with several companies including buyautomotive and another 5 companies location 3 media. Totally ripped me off. They have charged my google account the maximum account without my authorization. I know that they did the same thing to other companies

I heard that they did that with several companies including buyautomotive and another 5 companies

]]> Comment on Ask.com - Worthless PPC Advertising Buy by UMBRAs http://www.payperclickblog.com/2006/09/25/ask-clickfraud.html#comment-2552 UMBRAs Sun, 08 Apr 2007 18:51:26 +0000 http://www.payperclickblog.com/2006/09/25/ask-clickfraud.html#comment-2552 I am not sure, but i read somewhere, all trafic you get from ask.com is masked by those IP's. It does not mean you'r not get quality traffic, only you see just these adresses. But i think you see the results (if you selling something on internet). Why dont you ask them...? I am not sure, but i read somewhere, all trafic you get from ask.com is masked by those IP’s. It does not mean you’r not get quality traffic, only you see just these adresses. But i think you see the results (if you selling something on internet). Why dont you ask them…?

]]> Comment on Why do all search partners suck? by PPC King http://www.payperclickblog.com/2006/11/20/why-do-all-search-partners-suck.html#comment-2351 PPC King Sun, 01 Apr 2007 01:32:10 +0000 http://www.payperclickblog.com/2006/11/20/why-do-all-search-partners-suck.html#comment-2351 I have found that ROAS is an awful indicator for performance. Try using the pure ROI equation. Calculating the ROAS is a basic equation of revenue/cost. To calculate PPC ROI: First get the contribution: (Revenue x Margin) - Ad Cost So using these numbers with a presumed 50% margin: (1574 X .50%)=787)) Then - 787-1525=-738 contribution is -738 The to calculate PPC ROI Use: Contribution/Cost -738/1525= -48% ROI Yeah that is awful... Another one you might be missing in the post is the Miva match option which sucks you dry. I gave up on Jeeves a while ago and have found they suck on so many levels, I read on another blog that they make more money backfilling listings from Google. Barry Diller is dipshit and that engine is completely ass backwards, 3 months billing cycles, using the looksmart interface, it goes on. I have found that ROAS is an awful indicator for performance. Try using the pure ROI equation. Calculating the ROAS is a basic equation of revenue/cost.
To calculate PPC ROI:

First get the contribution: (Revenue x Margin) - Ad Cost
So using these numbers with a presumed 50% margin:
(1574 X .50%)=787)) Then - 787-1525=-738
contribution is -738

The to calculate PPC ROI Use: Contribution/Cost

-738/1525= -48% ROI

Yeah that is awful…

Another one you might be missing in the post is the Miva match option which sucks you dry. I gave up on Jeeves a while ago and have found they suck on so many levels, I read on another blog that they make more money backfilling listings from Google. Barry Diller is dipshit and that engine is completely ass backwards, 3 months billing cycles, using the looksmart interface, it goes on.

]]> Comment on Ask.com - Worthless PPC Advertising Buy by Tim http://www.payperclickblog.com/2006/09/25/ask-clickfraud.html#comment-1399 Tim Wed, 28 Feb 2007 14:47:17 +0000 http://www.payperclickblog.com/2006/09/25/ask-clickfraud.html#comment-1399 I'd like to hear a followup on this post, if you can. What happened as a result of your email? Have you started using Ask again yet? Any different results? Hopefully you were able to turn the partners network off, is the search traffic any better? I’d like to hear a followup on this post, if you can.

What happened as a result of your email?

Have you started using Ask again yet? Any different results?

Hopefully you were able to turn the partners network off, is the search traffic any better?

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