Nowadays, in the 21st century, the core stone of business marketing is digital marketing. If not presented uniquely and appropriately presented on the internet, the companies can’t survive for a long time. Any business or company which does not correspond to the digital world is left behind, as almost 97% of the consumers trying to find a service use search engines to find it.
Digital marketing for law firms is no exception, as it is a must in today’s technology-driven world. Most lawyers find clients through referrals and face-to-face interaction, both of which can take much time and effort. However, due to the internet’s prevalence, people prefer to look for legal services, consultations, or even legal proceedings online. When you are new in the legal industry, landing a client for your law firm can be somehow tedious. Thus, you need to understand that effective digital marketing develops on many factors -a well-maintained website, active social media profiles, high-quality content for the website. If all these factors are fused, a powerful force pulls the clients towards your firm.
To help you understand the most important factors for law firms, we have highlighted ten digital marketing strategies for law firms.
1. Build a serviceable website
You guessed it right; your website is the face of your company. A business company is not complete without having a serviceable and informative website. Your website becomes a place where consumers have their first interaction with your company. When the clients are interested in your company, they will try to look you up on a search engine. Imagine their disappointment to see that your firm does not even have a website. Almost 75% of people determine the quality of a firm by its website. So, your law firm website should be an accurate reflection of your firm- it should be user-friendly and up-to-date. You should be able to provide quick answers to the most frequently asked questions. One of the most important points for your website that you should consider first is its speed. Your website must be fast. 50% of the online customers will press the “back” button if a website does not load within 3 seconds. Making sure that your website is accurate, easy to navigate, and mobile responsive, you will lead more and more clients to your doors.
2.Utilize Social Media Marketing
Today, in this modern world of technology, nearly everyone uses social media. Maintaining an informative and professional social media platform will be very beneficial for your business’s image. You should try to choose the right social media platform appropriate for your company and your target clients. For example, you can opt for a social media marketing approach on Facebook and present your legal industry experience. You can also use Instagram to inform your clients about its achievements and the services you offer. Moreover, if your law firm is concentrated on corporate law and business mediation, LinkedIn’s social media marketing tactics would be the wisest thing to do. No matter which social media platform you choose, you will, by all means, gain potential clients by using social media platforms appropriately.
3. Get higher visibility via SEO
With the development of the internet, people are now turning to look for any needed information online – from the simplest “how-to” instructions to even law-related queries. Optimizing your website for search will bring and generate more and more customers to your page. Your potential client would not even be able to find your website unless your law firm is not invested in SEO. Some elements need to be optimized for search engines like keywords, images, blog contents, tags, etc. Categorizing the website is also one of the important points of website optimization, as it makes it easy for the clients to find the pages they need.
4.Create valuable Content
A strong currency for success in digital marketing is the quality of the content. Publishing unique, relevant, and authoritative articles about the legal industry are one of the most effective ways to show your expertise and quality of work to your clients. If your content proves to be useful and informative to the readers, they can eventually become your clients in the future. While creating content, consider frequently asked questions. By providing correct answers to these questions, you can create an effective blog post.
5. Incorporate Video Marketing
Besides articles, video content is also an effective way to share information and keep the customers informed and engaged. It’s believed that it will beat other marketing methods. Not all people like reading and prefer to watch videos. Thus, if you want to engage more customers and amazingly contact them, start creating beautiful and educative video content. Videos make you more reachable. With quality videos, you can humanize your staff and even encourage new lawyers to join your firm. So, as Google and other search engines give more ranking weight to video content, consider uploading videos to regularly market your firm. Use this fantastic opportunity to reach your customers and make them see your brand.
6. Engage in Email Marketing
It’s hard for business owners to find great ways to build strong relationships with their leads and customers. There is a meaningful way to do it-email marketing. Email marketing is one of the most used marketing strategies. Nowadays, it is almost impossible to find someone who does not have an email address. That is why it is not surprising that E-mail marketing has the highest ROI of all online marketing tactics. If you don’t use email marketing, you may even fail. Accordingly, using E-mail marketing is very crucial for the growth of your law firm. You can use several ways to market your firm through email. Offering discounts and other promos to the website visitors, you can lure them to subscribe to your emails.
7. Add CTA button for conversions
Call-to-action buttons are the buttons on your landing pages and have a direct goal to get clicks and make conversions. Adding call-to-action (CTA) buttons all over your website is one of the most straightforward ways to compel the website’s visitors to set at appointments or join mailing lists. There are many great content pieces which do not direct to a CTA. Moreover, there are too many CTA button styles and types, depending on your marketing goals. So, once you notice a growth of visits on your website, try to guide them towards conversion via CTAs.
8. Include your firm in legal directories
These days, listing your firm on online directories to get backlinks helps boost your website and can rank better in search results. Getting your website featured on online legal directories can provide more traffic even without spending money. Most online directories offer free listing services. This will all help you administer your marketing budget in more relevant fields while getting benefits from online directories. Additionally, most directories allow leaving reviews or ratings for you.
9. Add Live Chat Support
Building rapport and a close relationship with potential customers is crucial, as trust is a significant factor in the legal industry. You can create an instant online connection with your potential clients by adding live chat support on your website. You should make sure that your chat supporters are well informed about the legal industry to answer each question properly and make an opportunity to set an appointment. Your website’s chat support should also help the customers to get the right information they need. Even if they are not ready to become your client at the moment, they will have your law firm at the top of their minds. Moreover, it’s too easy and not time-consuming to add Free live chat to your website.
10.Create Enticing Landing Pages
Finally, an important strategy for digital marketing for law firms is the creation of enticing landing pages. There is always a risk that your website visitors will not find what they are looking for and will stop browsing your site and turn to another one. To keep a connection with your visitors even after leaving your website, you can opt to put a landing page on your website, which immediately pop-up to get visitors’ email and other contact details. This is an advantageous technique to reach out to them and remarket your offerings.
Effectively marketing your law firm can be a tedious and complicated task, especially when you begin in this field. However, with the right choice of tools and skills, you can surely provide your firm’s growth or become a trusted organization in the legal industry. So before marketing your firm, analyze properly the above mentioned 10 digital marketing strategies for law firms and have success.